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15 Questions to Guide the Sales Conversation
This tool guides you through your sales conversation with 15 questions on how to get to the Real Story of your Senior. These questions are broken down within the S.M.A.R.T.S. framework to bring out key essential facts about your prospect's suitability and ability to buy your product.

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The Senior Fact Finder: This tool helps you get to your Senior's Story. It is a series of questions broken down to bring out key essential facts about your prospect's suitability and ability to buy your product.
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The Productivity Audit: This is an assessment tool that helps both managers androducers get a baseline audit of the factors that affect an individual's productivity. It tracks each persons activities over a two week period.
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The Market Matrix: Whether you're adopting a D2C (direct-to-consumer) or B2B (business-to-business) strategy, this tool helps you seek out the different media and watering holes.
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Laws of Lift: Four basic laws to gain you lift in your sales productivity. Print it out as a letter-sized poster you can stick on your wall or print it our in card size and carry it with you.
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Action Worksheets: Two sheets that help you work out your "niche" and you "sweet spot".
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13 Most Persuasive words: Thirteen effective words you can employ in your scripts, websites, letters and other marketing communication.
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2008 Producer's Prospecting Manual: By ASJ's 2008 Prospecting Coaches.
A full year's worth of prospecting wisdom, taken from the pages of Agent's Sale Journal's Prospecting Corner.
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Golden Gazette Newsletter: This pre-formatted newsletter can be customized and branded as your own.
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